Every artist in your lane is running a blueprint.Opah hands you theirs, then tells you what to do next.
Major labels pay people whose whole job is working out what everyone else is running. Independents have been guessing. Opah keeps the Spotify numbers you check every morning, and puts them next to what the artists in your niche did to get theirs: every ad they have paid to run since 2020, the creative inside it, what they posted around each release, which cities they bought. A working template for the whole operation, not another dashboard to interpret.
Numbers Spotify for Artists never shows you
One live roster, anonymised · measured 3 September 2026Spotify’s internal popularity score for artists and tracks.
Customizable Niche Playbooks
This niche lives in Sydney
Sample: one 5-artist lane, measured 3 September 2026- Sydney5 of 5
- London4 of 5
- Melbourne4 of 5
- New York City2 of 5
- Los Angeles1 of 5
Every artist in this lane has listeners in Sydney. One has them in Los Angeles. The centre of gravity sits nowhere near where the budget would have gone.
1,437 of 2,256 were switched off inside a week. 45 ran past ninety days. Those 45 are the only creative this niche has proven, and 81 of the set are still running today.
Point the first test budget at Sydney and Melbourne. Every artist in this niche has measurable listeners in Sydney; only 1 of 5 does in Los Angeles.
Copy the ad that survived, not the newest one. 1,437 of these 2,256 ads were switched off inside a week. The 45 that passed 90 days are the only creative this lane has actually proven.
Lead with the show, not the single. The commonest call to action across this niche's ads is Book travel, 702 ads against 379 for Listen now.
The same models, pointed at your own artists
Sample: one real artist, trailing 90 days- Instagram53% of audience, 44% of output765,141 following, 27 posts in 90 days
- TikTok21% of audience, 55% of output307,700 following, 34 posts in 90 days
- YouTube26% of audience, 2% of output383,000 following, 1 post in 90 days
YouTube holds 26% of this artist’s audience and receives 2% of the output. Nobody sees that by opening three apps in turn, because each one only ever shows you itself.
- Meta Ad Library
- TikTok
- YouTube
- Spotify
Pricing
You pay for artist slots, and a slot works the same whether you point it at your own artist or at someone you are trying to catch: every source above, the ad archive included. Your plan comes with a Niche Playbook, the single read across a whole set of artists at once, and extra ones are $10 a month. Annual billing is two months free.
- Opah Indie$0.99/ month$19First 3 months · then $19/month
- Up to 3 artists on the roster
- Up to 1 Niche Playbook
- Every source, on every artist
- Opah ProMost chosen$1.99/ month$39First 3 months · then $39/month
- Up to 10 artists on the roster
- Up to 3 Niche Playbooks
- Every source, on every artist
- Opah Suite$2.99/ month$69First 3 months · then $69/month
- Up to 30 artists on the roster
- Up to 3 Niche Playbooks
- Every source, on every artist