Features
Audience demographics for any artist: the five Spotify cities, and age and gender where Meta reports it
Audience demographics in Opah are the figures the platforms publish, never estimates: for any artist, the five cities Spotify names with listeners in each, read every 24 hours; for any Meta ad delivered in the EU or the UK, Meta’s own reach by country, age band and gender; and for a smart link you own, the country, region and city of every visit.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.
- Sydney5 of 5
- London4 of 5
- Melbourne4 of 5
- São Paulo3 of 5
- Bonn3 of 5
- Mexico City2 of 5
Measured , artists anonymised.
Five cities per artist, read across a niche
Spotify names five cities per artist. One is thin; five artists’ fives are a map. In this 5-artist niche every artist has measurable listeners in Sydney (589,039 between them) and only one in Los Angeles, which is where a first budget would have gone by habit. That gap is the Markets read, and the city the others share and one artist lacks is a market opening.
Age and gender come from one place: the EU and UK delivery data Meta attaches to an ad. When an artist in the niche runs an ad there, Opah keeps the reach by country, age band and gender per ad, so a niche’s paid audience in those markets has a shape.
What Opah reads about an audience
Three sources, each a platform’s own figure.
- Spotify cities
- The five cities Spotify names for the artist, each with its listener count
- Every 24 hours
- EU and UK reach
- Per ad delivered there: Meta's reach by country, by age band and by gender, the target locations, who paid
- Every 72 hours
- Smart link visits
- Country, region and city per view and click on a link page you own, from the request
- Live
- Markets
- Each city's share of each artist's listeners against the whole roster, 28-day change, and peer activity there: opening, contested or emerging
- Computed
- Top listener city
- The artist page's lead city and the next, with country
- Computed
- Floor
- An EU or UK block under 100 people is spill-over and is not counted as a market
How to read it
Use the cities to decide where to point a first budget or a first show: the city most of the niche shares and you do not is the test. Use the EU and UK data to see which countries and age bands the niche pays to reach when it advertises there. Use your own smart links to find out where your fans are, city by city, from the clicks they make.
In the Niche Playbook the three come together: the audience map, the top cities table, the Markets board and the Market Affinity matrix, which sets each city’s share of each artist’s listeners against the roster.
How to read these numbers
- Delivery is not the audience
- Reach by age and gender says who Meta showed an ad to, within the artist's targeting, not who listens.
The other things Opah does
Every plan includes all of them. Each has its own page.
- Artist analyticsone artist across five platforms, nothing to connect
- Song analyticsthe top 10 tracks: plays, score and affinity
- Niche Playbookup to six artists read as one market
- Compare artistsany artists you name on one axis
- Spotify popularity scorethe 0 to 100 number, daily
- Market affinitythe cities your niche is heard in and you are not
- Audience engagementlikes, comments, views and saves per post, by format
- Smart linksone page per release, with first-party geography
- Ad creative analysiswhat the ads in your niche are made of
The other half: the markets the cities name
Cities are the input. Market affinity is the read: each city’s share of each artist’s listeners against the whole roster, the 28-day change, and which peers are active there, so a city is named an opening, contested or emerging rather than just listed.
Questions
More on the FAQ.
Can I see where another artist's listeners are?
Can I see the age and gender of another artist's audience?
Does Opah estimate demographics?
Where do the first-party figures come from?
Does Spotify give a country breakdown?
Where the niche is heard, from the first day
The first numbers arrive the same day.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.