Platforms

TikTok: what Opah reads for any artist you add, every 72 hours

For any artist you add to Opah, yours included, Opah reads TikTok every 72 hours: followers, following, video and heart counts, and every recent video with plays, likes, comments, shares, saves, duration, hashtags and the sound it uses. The reads become a posting cadence, a depth read (saves and shares per 100 likes) and the sounds in rotation.

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TikTok followers, one artist

210K

July: 38K
Videos posted: 16 to 56
Total hearts: 1.1M to 6.2M

One artist, 51 profile reads from July to October, anonymised. The dashed line is the read where the curve bent:76K in the first week of September, with the video count at 30 against 16 in July. Reads ran daily at first and every three days after, the 72-hour cadence.

Measured 18 October 2026, artists anonymised.

The week the curve bent, and what was posted that week

One artist went from 38,300 followers in July to 209,700 in October. The curve bent in the first week of September, when the video count went from 28 to 32 and total hearts from 1.5M to 3.0M in six days. Read by read, the follower series and the video count sit on the same page, so the posts behind a breakout are visible.

Across the artists Opah tracks, the median one with a TikTok post in the trailing 90 days posted 1.2 videos a week, which the product bands as Weekly. The band is set against each platform’s own norm, so a two-week gap reads as steady on YouTube and slow on TikTok.

TikTok posts a week, the median artist

1.2a week

Band: Weekly
Artists with a post: 36

Instagram0.9 / wk
TikTok1.2 / wk
YouTube0.8 / wk

Posts a week per platform for the median artist with at least one post in the trailing 90 days (Instagram 63, TikTok 36, YouTube 38 artists). The band is the product’s own: a median gap of seven days or less reads as Weekly.

What Opah reads from TikTok

Every 72 hours, for every artist you add.

Profile: Followers, following, video count, total hearts, bio, verified flag, kept read by read as a series; Every 72 hours
Videos: Each recent video with its date, description, duration and hashtags; Every 72 hours
Engagement: Plays, likes, comments, shares and saves per video; Every 72 hours
Sound: The sound each video uses, its title and author, so the sounds in rotation are named; Every 72 hours
Cadence: The median gap between videos, banded against TikTok's own norms; Computed
Depth: Saves plus shares per 100 likes, per video and as a median; Computed
Nothing connected: No TikTok login; the artist is never contacted

How it reads in the Niche Playbook

The same fields, read across the artists you study.

TikTok followers and videos join the Audience vs Output read: how much of each artist’s audience is on TikTok against how much of their posting goes there. Cadence joins the Behavior section beside Instagram and YouTube and beside the ads the same artists start. Organic Pulse reads what the niche’s videos earn.

The artist page keeps the TikTok read as one tab beside Instagram and YouTube, with the freshness of each read printed, so you always know which day a number is from.

The other platforms Opah reads

Every artist slot reads all five platforms. Each has its own page.

The other half: where the audience is against where the posts go

For one artist, TikTok held 21% of the audience and received 55% of the posts, while YouTube held 26% and received 2%. That read, audience against output, is the one no single platform can show, and it is on every artist’s page in Opah.

The week the curve bent, and what was posted that week

What Opah reads from TikTok

How it reads in the Niche Playbook

The other platforms Opah reads

The other half: where the audience is against where the posts go

Questions