Platforms
Instagram: what Opah reads for any artist you add, every 72 hours
For any artist you add to Opah, yours included, Opah reads Instagram every 72 hours: the follower, following and post counts, and every recent post with its format (image, carousel, reel or video), caption, likes, comments and views. The reads become a posting cadence, a format read and the organic half of the release cycle.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.
- Median post
- release day
- Before the day
- 39%
Measured , artists anonymised.
When the posts land around a release
Set every Instagram post against the nearest release day and the shape is the rollout: 94 of 787 posts land on the day itself, the median post lands on it too, and 39% come before. Across 145 releases the second week after is as busy as the week before.
In the product the same chart carries ads above the line and posts below it for one artist or a whole niche, so a rollout reads on one axis. The format read sits beside it: for one artist, carousels earned a median 3,428 engagements to a reel’s 2,008 over 90 days.
What Opah reads from Instagram
Every 72 hours, for every artist you add.
- Profile
- Followers, following, post count, bio, the link in bio, verified and business flags
- Every 72 hours
- Posts
- Each recent post with its date, caption and format: image, carousel, reel or video
- Every 72 hours
- Engagement
- Likes, comments and views per post; a hidden like count is read as hidden
- Every 72 hours
- Cadence
- The median gap between posts, banded Daily, Weekly, Monthly or Dormant against Instagram's own norms
- Computed
- Format read
- Median engagement per format over 90 days, and the breakout post against the typical one
- Computed
- Release cycle
- Posts per day set against the artist's Spotify release dates, the organic half of the rollout
- Computed
- Nothing connected
- No Instagram login; the artist is never contacted
How it reads in the Niche Playbook
The same fields, read across the artists you study.
Cadence becomes the Behavior section: how often each artist in the niche posts, by day of the week and time of day, next to how often they start ads. The format read becomes Organic Pulse, what each format earns across the niche. Followers join the Audience vs Output read, which sets where an artist’s audience is against where their posts go, the one read no single platform can show.
Instagram is also where Opah finds the artist’s other accounts: the link in bio, the Meta page behind the ads, the TikTok and YouTube handles, each confirmed from the artist’s own links before it is attached.
How to read these numbers
- Hidden likes are gaps
- A hidden like count is left out of every median, so an artist who hides likes on most posts has a thinner format read.
The other platforms Opah reads
Every artist slot reads all five platforms. Each has its own page.
The other half: the ads beside the posts
Most artists’ Meta ads run on Instagram. Opah keeps every one the artist’s page has run, dated, beside the posts, so the paid and the organic sides of a rollout read on one axis, and the Playbook’s release cycle shows both for the whole niche.
Questions
More on the FAQ.
Can I see Instagram analytics for an artist that is not mine?
Does Opah read likes when the artist hides them?
Does Opah analyse Instagram images?
Does Opah read stories or highlights?
How often is Instagram refreshed?
Instagram, read every 72 hours, for any artist you name
The first numbers arrive the same day.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.