Use cases
Opah for record labels: a roster of thirty, each artist beside the artists it competes with
A record label uses Opah as thirty slots read on one schedule: the signed artists and the artists each one competes with, in a Playbook per niche. The markets team reads where each niche is heard and which cities are open; the marketing team reads every Meta ad the competition runs, kept and dated, and the creative it keeps running; A&R tracks a shortlist it already knows of.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.
- Ads
- 11,992
- Artists
- 60
- Video72%
- Single image26%
- Carousel1%
Measured , the market panel, artists aggregated.
What the competition runs, before the budget is set
Across 60 charting artists on Opah’s market panel, video is the format, and by genre the share runs from 80% in country to 53% in R&B. The same five reads, the format, the first line, the button, where the click goes and when ads start around a release, run for every artist a label adds, so a campaign is briefed from what the niche does rather than from habit.
The yearly edition breaks the five reads down by genre; the first-campaign guide turns them into a brief.
A label's roster in Opah, team by team
Who reads what, on the same thirty slots.
- Marketing
- Every Meta ad the competition runs: format, copy, button, destination, dates, placements, the creative read; Creative Recipes per niche
- Meta ads, Ad creative analysis
- Markets and touring
- Each city's share of each artist's listeners against the roster; openings, contested and emerging markets; EU and UK ad reach by country
- Market affinity
- Digital
- Cadence, the format that lands and audience against output for every artist and every competitor
- Audience engagement
- Release campaigns
- Ads and posts set against release day, for the artist and for the niche; a link page per release with first-party geography
- Release cycle, Smart links
- A&R
- A shortlist of artists already known to the team, read daily beside the roster: Spotify series, ads, cadence. No discovery
- Artist analytics
- Management
- The movers each morning, every artist ranked by the change in their Spotify numbers
- Dashboard
The markets that are open
Cities the niche is heard in and one artist is not.
For one artist, the four artists it studies all have Spotify listeners in Melbourne and the artist has none; three of four in São Paulo; two in Mexico City. A label reads the same board for every artist on the roster, with the competitors active in each city and the 28-day change, before a tour or a market budget is set.
- Peers studied
- 4
- Strongest
- Melbourne, 4 of 4
- Melbourne4 of 4
- São Paulo3 of 4
- Mexico City2 of 4
The plan that fits
Three plans, priced by how many artists you track. Every plan reads every platform.
- Opah Core: $19 a month for 3 artists
- Opah Pro: $39 a month for 10 artists
Thirty slots: the roster and the two or three competitors each artist studies, in Playbooks by niche. Every slot reads Spotify daily and the Meta ads, Instagram, TikTok and YouTube every 72 hours.
A larger roster is a conversation; the support address is in the footer.
Opah for the other roles
The same product and the same plans. Each role has its own page.
The pages behind this one
Each team’s read has its own page: the creative analysis, the markets, the engagement reads, and the yearly edition of what charting artists ran on Meta, by genre.
Questions
More on the FAQ.
How does a label use thirty slots?
Can A&R use Opah to find artists?
What does the marketing team get?
What does Opah show about markets?
Does Opah report spend or results for other labels' campaigns?
Thirty artists, every platform, nothing to connect
The first numbers arrive the same day.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.