Features

The Niche Playbook: up to six artists you name, read as one market

The Niche Playbook reads up to six artists you name as one market. It leads with the three moves the data supports, then the audience map and top cities, the network of shared peers, the markets that are open, contested or emerging, the niche’s behaviour (audience against output, posting cadence, the release cycle, where the ads send the click) and the creative recipes it keeps running.

$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.

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5 of 5share SydneyPoint the first test budget at Sydney and Melbourne. Every artist in this niche has measurable listeners in Sydney; only 1 of 5 does in Los Angeles.
45 of 2,256of this niche's ads ran 90 days or moreStart from the 45 ads that ran 90 days or more. They are the only creative this niche has kept paying for.
702 vs 379travel vs listensTest a show ad before a streaming ad. Book travel is this niche's commonest call to action, on 702 ads against 379 for Listen now.

The three moves the Playbook led with for one five-artist niche, artists anonymised. A move names a market or an artist, a number and a consequence, or it is not shown.

Measured 3 September 2026, artists anonymised.

Three moves, each with its number

The Playbook opens with the three findings it ranks highest, as decisions. For this 5-artist niche: every artist has listeners in Sydney and one in five in Los Angeles, so the first test budget goes to Sydney and Melbourne; 45 of the niche’s 2,256 ads ran 90 days or more, the only creative the niche kept paying for; and the commonest button is Book now, on 702 ads against 379 for Listen now, so a show ad is tested before a streaming ad.

A move is true of the niche or it names the artist it is true of. When the data is too thin to say either, the card shows nothing.

What the Playbook reads

Every section, in the order it appears, from the fields the artist pages already hold.

Next Moves: The top three findings, phrased as decisions with a number each; Daily
Audience: The map of the niche's Spotify cities and the top cities table: how many of the artists are heard in each; Every 24 hours
Network: The peer constellation from Spotify's related artists, and plays per listener for each artist's top ten; Every 24 hours
Reach and overlap: Which peers the artists share, how strongly each pair overlaps, and the peers the whole niche shares; Every 24 hours
Markets: Each city's share of each artist's listeners against the roster, the 28-day change, peer activity there: opening, contested, emerging; Every 24 hours
Behavior: Audience against output per platform, posting cadence by day and hour, the release cycle (ads above the line, posts below), the spend funnel, organic pulse; Every 72 hours
Creative Recipes: The formats, moods and first lines the niche kept running longest, judged within each artist first; Every 72 hours

How to read it

Build the Playbook from the artists a fan of yours also listens to, not the biggest names in the genre; the peer constellation will tell you whether you chose well, because artists with no shared peers sit as outliers. Then read top to bottom: the moves, where the niche is heard, who it shares an audience with, which markets are open, how it behaves, what it makes.

Put your own artist in it and every section becomes a benchmark: your cities against theirs, your cadence against theirs, your ads against the recipes they keep.

How to read these numbers

Thin data shows nothing: A section with too few artists or too little data renders empty rather than a guess: the affinity matrix needs three artists with 1,000 listeners in a city, the depth spread four artists.
Unknown overlap is not zero: The network is built from Spotify's related artists for each member, read in the last three days. An artist Spotify lists no peers for shows as unknown overlap, not zero.

The other things Opah does

Every plan includes all of them. Each has its own page.

The other half: the jobs it does

The Playbook is one page; the jobs it answers each have a guide: benchmark your artist, plan a release rollout, choose the cities to target, plan what to post and how often, run analytics across a roster.