Use cases
Opah for social media managers: the format that lands, the cadence, and where the audience is against where the posts go
A social media manager uses Opah to read the accounts they run beside the artists they learn from: every post with its likes, comments and views, every video with its plays, saves and shares, read every 72 hours. The reads become the format that lands, the posting cadence against the niche’s, audience against output per platform, and the organic half of the release cycle.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.
- Reels
- 2,008
- Window
- 90 days
- Carousels, 12 posts63%
- Reels, 25 posts37%
Measured , artists anonymised.
The format that lands is not the format posted most
One artist posted 25 reels and 12 carousels in 90 days; the carousels earned a median 3,428 engagements each to a reel’s 2,008. A per-format median is the only read that shows it, because one viral reel drags an average the other way.
The same artist’s audience is 26% on YouTube, which gets 2% of the posts. Audience against output is the read that says where the next month’s posts should go.
A content month in Opah
What a social media manager reads, in the order the month runs.
- Start of the month
- The format that lands and the breakout post for each account, over the trailing 90 days
- Audience engagement
- Planning
- Posts a week per platform for the artists you learn from, banded against each platform's own norm
- Cadence
- Allocation
- Each platform's share of the audience against its share of the posts; move the posting to where the audience is
- Audience vs output
- Release week
- Posts per day around release day across the niche, with the ads above the line on the same axis
- Release cycle
- Every three days
- Each account re-read: new posts with their engagement, the day of the read printed
- Instagram, TikTok, YouTube
- End of the month
- Which format and which day of the week landed, per account, against the niche
- Organic Pulse
How often the niche posts, and when around a release
Two reads a calendar is built from.
- Band
- Weekly
- Artists with a post
- 63
- Instagram0.9 / wk
- TikTok1.2 / wk
- YouTube0.8 / wk
- Median post
- release day
- Before the day
- 39%
The plan that fits
Three plans, priced by how many artists you track. Every plan reads every platform.
- Opah Core: $19 a month for 3 artists
- Opah Suite: $89 a month for 30 artists
Ten slots: the accounts you run and the artists whose posting you learn from. Every slot reads Instagram, TikTok and YouTube every 72 hours, plus Spotify daily and every Meta ad the page runs, so the paid side sits beside the organic one.
A coordinator with one or two accounts starts on the three-artist plan.
Opah for the other roles
The same product and the same plans. Each role has its own page.
The pages behind this one
Each read here has its own page: what Opah reads on Instagram, TikTok and YouTube, and the engagement reads across them.
Questions
More on the FAQ.
Which artists does a social media manager add?
Does Opah tell me what to post?
Can I see an artist's engagement when likes are hidden?
When should the posts go up around a release?
Does Opah schedule or publish posts?
The accounts you run, beside the artists you learn from
The first numbers arrive the same day.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.