Features

Smart links: one page per release, show or campaign, with first-party geography

A smart link in Opah is a page at opah.studio/l/your-slug for one release, show or campaign: your destinations in the order you choose, your artwork, a sign-up block, and a release mode that counts down and then goes live on its own. Every view and click is logged with its country, region and city, and one URL per channel says where the traffic came from.

$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.

Start for $0.99 See the plans

One link, one URL per channel

Instagram bio?src=ig-bio
Instagram story?src=ig-story
TikTok bio?src=tiktok
YouTube description?src=youtube
X profile?src=x
Email / newsletter?src=email
Paid ads?src=ads
QR code?src=qr

Each view records: country, region, city, referrer, channel
Each click records: the destination chosen
Each sign-up records: the email, for your list

The channels the workspace hands out a URL for, and what a link page records, as the product defines them. No visitor IP address is stored.

The audience figure that is yours

Spotify names five cities per artist. Meta reports age and gender for EU and UK delivery and nothing else. A link page you own records the city of every fan who opens it, from the request, with no vendor between you and the figure, so a release page run through a few posts and an ad builds a per-city audience read that no platform gives you.

The same page runs the play the niche pays for most: the sign-up. Set the capture block on, write the prompt, and the emails land in your list with the link they came from.

What a smart link carries and records

As the product defines it; every field is yours to set.

Destinations: Any URLs in the order you set, labelled by platform name (Spotify, Apple Music, YouTube, Ticketmaster, a store); You set it
Artwork and title: The release artwork, a title and a subtitle; You set it
Sign-up block: An email capture with your prompt, on or off; You set it
Release mode: A release time: countdown and day-one sign-up before it, live buttons from that instant; You set it
Channels: One URL per channel (8 named channels) and a QR code, so traffic splits by source; On creation
Views and clicks: Each with its country, region, city, referrer and channel; clicks with the destination chosen; Live
Performance: Views, clicks, click-through and sign-ups per link, by channel; Live

How to use it

Make one link per release, not one per artist, so the geography and the sign-ups belong to the thing you promoted. Post the Instagram bio URL in the bio, the story URL in the story, the ads URL in the ad, and the split tells you which channel moved. Turn release mode on a week out and let the page flip itself.

Then read the cities beside the niche’s cities on your Playbook: where your fans click from is the one map that is about you.

How to read these numbers

Coarse geography: Country, region and city from the request, no IP address kept. Precise enough for a market, not for a person.

The other things Opah does

Every plan includes all of them. Each has its own page.

The other half: what the niche sends its clicks to

Your link page is where you send the click. The Spend Funnel reads where the artists in your niche send theirs, across every ad they run: a link page, a streaming service, tickets, a store, a sign-up. Four in ten clicks on Opah’s market panel go to tickets; a link page is second.