Features

Audience engagement for any artist: likes, comments, views and saves per post, by format

Audience engagement in Opah is read per post for any artist you add: likes, comments and views on Instagram, plays, likes, comments, shares and saves on TikTok, views on YouTube, every 72 hours. It becomes the format that lands (median engagement per format over 90 days), the breakout post against the typical one, saves and shares per 100 likes, and audience against output per platform.

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Median engagement per post, carousels

3,428

Reels: 2,008
Window: 90 days

Carousels, 12 posts63%
Reels, 25 posts37%

One artist’s Instagram, trailing 90 days, anonymised. Engagement is likes plus comments per post; a post whose like count is hidden is left out, never counted as a small number.

Measured 3 September 2026, artists anonymised.

The format that lands, for this artist

Over 90 days one artist posted 25 reels and 12 carousels. The reels earned a median 2,008 engagements each; the carousels 3,428. The format the artist posts most is not the format that lands, and only a per-format median shows it, because a single viral reel would drag an average the other way.

The same artist’s audience sits 26% on YouTube, which gets 2% of their posts. Engagement says what each post earns; audience against output says where the posts should go.

What Opah reads about engagement

Every 72 hours, per post, for every artist you add.

Instagram: Likes, comments and views per post; a hidden like count read as hidden; Every 72 hours
TikTok: Plays, likes, comments, shares and saves per video; Every 72 hours
YouTube: Views per video and Short; Every 72 hours
Format that lands: Median engagement per Instagram format over 90 days; Computed
Breakout post: The best recent post against the typical one, as a multiple; Computed
Depth: TikTok saves plus shares per 100 likes; Computed
Audience vs output: Each platform's share of the artist's followers against its share of their posts; Computed
Organic Pulse: What each format earns across the niche, in the Playbook; Computed

How to read it

Read the format that lands before deciding what to shoot next, and read it for the artists ahead of you as well as your own. Read depth on TikTok as the engagement that cost the viewer something. Read the breakout post to see what the audience chose when it had the choice. Then read audience against output and move the posting to where the audience already is.

How to read these numbers

Hidden likes thin the read: An artist who hides likes on most posts has fewer posts in their medians. Comments and views still count.

The other things Opah does

Every plan includes all of them. Each has its own page.

The other half: how often, and when

What a post earns is one read; how often the artist posts, on which days and at which hours, and how that lines up with their releases and ads, is the other. Both are on the artist page and in the Playbook’s Behavior section.