What Opah is, what it costs and how to cancel

For each artist you track, Opah shows their Meta ad history beside their Spotify, Instagram, TikTok and YouTube activity.

• Every ad on Facebook and Instagram: the creative, the caption, the call to action, the destination it sends people to, and how many days it ran before it was switched off.
• Spotify popularity score, monthly listeners, followers and top listener cities as a daily series.
• The catalogue track by track, with the tracks outperforming the artist's own average marked.
• Instagram, TikTok and YouTube posting cadence around a release.

Group artists into a playbook and Opah adds the reads that only exist across several at once: the cities more than one of them is buying, where their audiences overlap, and the formats the group is moving toward.

The Meta ad archive in Opah is the record of every ad an artist has run on Facebook and Instagram.

Each ad keeps its creative, caption, call to action and destination, plus the day it started and the day it stopped. Opah keeps one for every artist you track, back to 2020 for artists who were advertising then, and sets it beside their streaming numbers.

The ads an artist kept paying for, and the ones they switched off within days, show you what worked for them.

For what the artists in a niche run, and what a first campaign looks like, see Meta ads for musicians and the first-campaign guide.

Opah refreshes Spotify every day and Meta ads, Instagram, TikTok and YouTube every three days.

These are intervals observed in production: the median gap between two successful reads is 24 hours for Spotify and 72 hours for the other sources.

Spotify's figures move every day and the others move more slowly, so they run on different clocks.

No, you do not need an ad budget to use Opah, and Opah does not run, buy or manage ads for you.

Opah does not read your own ad account either. It shows the ads other artists have run, so you can decide what is worth spending on, and on which creative, before you spend anything.

Yes, a manager can track a whole roster in Opah: Opah Core covers 3 artists, Opah Pro 10, Opah Suite 30.

An artist slot works the same whether the artist is on your roster or one you are studying.

A manager keeps the whole roster, and the artists they study, in one place.

No to both: Opah asks for no Spotify for Artists or ad account login and needs nothing from the artists you track.

There is no connection for an artist to approve and no invitation for them to accept. You type a name, and the first numbers are on the page the same day.

No, an artist will not know you track them in Opah, because nothing happens on their side.

Opah never follows, likes, comments or messages, never appears anywhere an artist can see, and sends nothing to the artists you track. Who is on your roster stays between you and your dashboard.

A playbook in Opah is a group of up to six artists that Opah reads as one market instead of six separate pages.

It is where the cross-artist findings live: the cities more than one of the group is buying, where their audiences overlap, which formats they are moving toward, and where you diverge from them.

Opah Core includes one playbook; Opah Pro and Opah Suite include three.

When the introductory months end, your Opah plan continues month to month at its normal price.

That is the price printed beside the introductory price on the pricing page. You re-enter nothing and make no decision.

Cancel before a renewal and you are not charged again; the plan keeps working until the period you already paid for ends.

To cancel Opah, open Account at the bottom of your dashboard and choose Manage subscription.

That opens the billing portal, where you can cancel, switch plan, update your card or download an invoice.

Cancelling stops the next renewal and leaves your plan fully working until the end of the period you have already paid for.

Yes, you can change Opah plans in the billing portal, and the change applies immediately, with the prorated difference invoiced at that moment.

An upgrade goes through once that charge is paid. Your billing cycle does not change. A plan with an extra Niche Playbook, or on a price Opah no longer sells, changes from Account on your dashboard instead of the portal.

Moving down to a plan with fewer artist slots deletes nothing.

• Opah covers the artists you added first, up to the new limit.
• The rest are parked: they stay on your roster, clearly labelled, and stop updating.

Opah never quietly stops refreshing an artist while still showing you their page.

No, Opah does not offer refunds, except where the law requires one.

Payments are not refundable, and cancelling does not refund or prorate the rest of the billing period. Plan changes and extra playbooks are prorated. That is section 3 of the terms.

If you think you have been charged wrongly, email support@opah.studio or write through the contact page.

You can track any artist you can name in Opah, whether or not you manage them, as long as they are on Spotify.

Ads are a separate question: an artist only has an ad archive if they have advertised on Facebook or Instagram, and plenty of independent artists never have.

Opah tells you which of the two it found when you add them, so an empty ad panel is a stated answer.

Yes, you can swap an artist in Opah: removing one frees the slot immediately and you can add anyone into it.

• Removing an artist your plan is paying for counts as a swap, and every plan gets one swap per 30 days.
• Filling a slot that was never used is not a swap.
• Removing a parked artist is not a swap.

Each artist you add starts real collection work, which is why swaps are limited. The dashboard shows the count before you confirm.

A new artist's page in Opah is empty because they have run no ads yet, or because a trend line needs a few days of daily reads.

• An empty ad panel almost always means that artist has not run ads. That is a finding in itself.
• An empty trend line means popularity, listeners and followers are read once a day, so the line needs days before it has a shape. Give it about a week.

The ad archive arrives in full on the first read, back to 2020.

No, Opah does not have an API.

If an API is what you need, Soundcharts sells one; the comparison page says what it costs.

A Smart Link is a page you build in Opah for a release, a show or a pre-save.

• A different link for each place you post it, so clicks arrive already sorted by where they came from.
• A city breakdown of which cities clicked.
• Emails captured on the page, with no third-party tool.
• If you set a release time, a countdown that runs on its own, then switches to the live buttons the moment you drop.

Every plan includes Smart Links, with no cap on how many you make.