Platforms

Meta ads: what Opah reads on every ad an artist's page runs, every 72 hours

For any artist you add to Opah, Opah collects every Meta ad the artist’s own page has run since 2020 and refreshes the set every 72 hours. Each ad is kept with its format, first line and body, button, destination, start and end day, placements, Meta’s EU and UK reach where it applies, and a creative read. What the artists in a niche run is on Meta ads for musicians.

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Ads started per day, 113 releases by 30 artists. Starts peak on release day; the median ad starts 2 days after it; 36% start before it, and a second wave runs through day +13.Every artist tracked in Opah with a dated release, aggregated and anonymous

Measured 18 October 2026, artists anonymised.

When the ads start, around a release

Set every ad start against the nearest release day and the rollout shows: starts peak on the day, the median start is 2 days after it, 36% come before, and a second wave runs through day 13. 4,408 ad starts around 113 releases.

That is what the dates on every ad are for. Kept and refreshed, they say how long each ad stayed up, which ones the artist kept paying for, and how the paid side of a rollout is timed, for one artist or a whole niche.

What Opah reads on every ad

Every 72 hours, for every artist you add.

Format: Video, single image or carousel, from the ad's own format and media; Every ad
Copy: The first line and the body, with the first line classified by what it does; Every ad with copy
Button: Meta's call to action, as the fan saw it; Every ad with a button
Destination: The link, classified: a streaming service, a link page, tickets, a store, a sign-up, or the artist's own site; Every ad with a link
Dates: The day it started, the day it ended, or still running at the last read; Refreshed every 72 hours
Placements: Facebook, Instagram, Threads, Messenger, WhatsApp, Audience Network; Every ad
EU and UK: Meta's own reach by country, age and gender, who paid and who benefits, for ads delivered there; EU and UK delivery only
Creative read: The image or one still frame, read once by vision: format type, mood, colours, face, text overlay; Once per ad
Archive depth: Every ad the page has run since 2020, on the day the artist is added; On first read

How it reads in the Niche Playbook

The same fields, read across the artists you study.

Destinations become the Spend Funnel: where the niche sends the click. The dates become the release cycle and the ads-started cadence in the Behavior section. The creative read becomes Creative Recipes, the formats and moods the niche’s artists kept running longest, judged within each artist first so one heavy advertiser never becomes the niche’s answer. The EU and UK data becomes a map of where the niche pays to be seen.

On the artist page each ad opens to its fields, its placements and its creative read; the gallery sorts by days up, so the ads an artist kept paying for are first.

How to read these numbers

Days up is the signal: An ad that runs for months is one the artist kept paying for. Opah reports the days; it holds no spend or sales figure for anyone's ads.
Mood and format come from one frame: The creative read sees the image or one still of a video, so a label describes that frame, not the motion, sound or edit.

The other platforms Opah reads

Every artist slot reads all five platforms. Each has its own page.

The other half: the numbers the ads moved

Every ad sits dated beside the same artist’s Spotify series and their posts, so a popularity peak or a listener spike can be read against the ad that started the week before. What the artists in your niche run, before you spend, is on the Meta ads for musicians page; the report breaks it down by genre.