Features
Market affinity: the cities your niche is heard in, and which ones are open to you
Market affinity in Opah sets each city’s share of each artist’s Spotify listeners against the whole roster you track, with the 28-day change and which peers are active there, so every city in the niche’s top fives reads as an opening, contested or emerging. A city your peers share and you lack is the first market to test.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.
- Peers studied
- 4
- Strongest
- Melbourne, 4 of 4
- Melbourne4 of 4
- São Paulo3 of 4
- Mexico City2 of 4
Measured , artists anonymised.
The cities the niche shares, and the one you are missing
For one independent artist, all four of the artists they study have listeners in Melbourne and the artist has none; three of four in São Paulo; two of four in Mexico City. Those are openings, markets with proven demand for the niche and no presence from the artist, and they are the first place a test budget or a first show should go.
The Market Map in the Playbook draws every such city for the niche, and the affinity matrix beside it says, per artist and per city, who over-indexes where, so a city can also be read as one peer’s stronghold rather than the niche’s.
What the Markets read computes
From Spotify’s five cities per artist, every 24 hours, and the artists’ own shows and ads.
- Share
- Each city's share of each artist's top-five listeners, against the roster's typical share there
- Every 24 hours
- Affinity
- Share over the baseline; printed only past the floors (1,000 listeners, 3 artists in the city)
- Computed
- Change
- Listeners in the city over the last 28 days, against the artist's total
- Computed
- Peer activity
- Shows in the last 90 or next 180 days, and ads naming the city in the last 120
- Every 72 hours
- Class
- Opening (peers heard, you absent), contested (two or more peers active now), emerging (growing and outpacing)
- Computed
- Board
- The target board: each market with its class, its listeners and the peers in it
- Daily
How to read it
Read openings first: proven demand with no presence is the cheapest test there is. Read contested markets as the ones to avoid buying ads in this month, since two peers are already paying there. Read emerging markets as the ones to watch, and check whether a peer’s show or ad is what moved them. Put your own artist in the roster and the board is written for you.
How to read these numbers
- Blank cells are not guesses
- A city needs 3 artists with 1,000 listeners each before affinity prints; below that the cell is blank, not a guess.
The other things Opah does
Every plan includes all of them. Each has its own page.
- Artist analyticsone artist across five platforms, nothing to connect
- Song analyticsthe top 10 tracks: plays, score and affinity
- Audience demographicscities from Spotify, age and gender from EU and UK ads
- Niche Playbookup to six artists read as one market
- Compare artistsany artists you name on one axis
- Spotify popularity scorethe 0 to 100 number, daily
- Audience engagementlikes, comments, views and saves per post, by format
- Smart linksone page per release, with first-party geography
- Ad creative analysiswhat the ads in your niche are made of
The other half: the ads that name the city
A contested market is usually contested with ads. Opah keeps every ad the niche runs, with the cities named in its copy and links, and for ads delivered in the EU or the UK, Meta’s own reach by country, so a market’s paid side is on the same board as its listeners.
Questions
More on the FAQ.
What is market affinity?
What is a market opening?
What counts as a peer being active in a city?
Where do the cities come from?
Is this the same as Chartmetric's affinity?
The open markets, named from the first read
The first numbers arrive the same day.
$0.99 a month for your first 3 months on Opah Core, then $19. Cancel any time. Chartmetric is $60 a month for 10 artists; Opah is $19 for 3 or $39 for 10.